Final project

Massmedia-final from Penny Chen

I was responsible for making the two lay-outs and editing the final video. This time we added background music to the video. It is more interesting than PSA. Inventing a new product gave me a sense of accomplishment. Although it seemed a little bit impossible to make a real product which we invented, we still felt happy and enjoyed in the process of brainstorming a new product as hard as we can.

Press Release

Product placements in TV show

Productplacement from Penny Chen

Sexual predators PSA

Sexual predators from Penny Chen

I am glad that we all group members work together efficiently. The lay-out were made by me. I used photoshop to design the poster. I am thankful for two of my friends who volunteer to be my models in the lay-out. Hope I can do better and better in the future.

Copywriting

1.What kind of headline was used? A provocative and command headline

2.Was there a subhead and a slogan? No.

3.Was the visual attractive? Yes.

4.Was the overall lay-out creative? Yes.

5.Does it make the readers think? In what way? Yes, it does. This ad makes the readers think that whether they make the same mistake as the model did on the print ad or not. The blood spread on the model shows that people kill animals for getting the fur to make fur products such as clothes. It arouse the readers' sympathy and mercy toward these animals.

http://www.peta2.com/heroes/christine-dolce-forbids-fur/

Pixton comics

http://Pixton.com/ic:3s4u86hs

Newscast

Good morning. It's 10 o'clock. I'm Penny Chen and it's time for EZ News on
ICRT.

Russia

Russia's Foreign Ministry says Syria's main Western-backed opposition group is refusing to participate in talks in Moscow. A ministry spokesman says the Syrian National Coalition is ``blocking and refusing to participate'' in the talks, which would focus on resolving the humanitarian crisis in Syria. Russian officials had hoped the talks would bolster prospects for a proposed peace conference the U.S. and Russia are trying to convene in Geneva. Typhoon The strongest typhoon this year slammed into the central Philippines today. The storm set off landslides and knocked out power and communication lines in several provinces. At least four people died. Nearly 720 thousand people were forced to evacuate before Typhoon Haiyan's arrival. Due to cut-off communication, it was impossible to know the extent of casualties and damage.

Weather

Looking at the weather across Taiwan ... We can expect .... Mostly cloudy skies and occasional rain in the north - w/ a high of 23 in Taipei. And .... partly cloudy skies in the center and south - w/ a high of 27 in Taichong and a high of 29 in the Gaoxiong area. Current Temperatures .... Taipei -- 22 Taichung -- 26 Gaoxiong -- 28

That's it for EZ News today. Remember you can download a slower version of the news, as well as a transcript with Chinese explanations, on our website - www.icrt.com.tw. Just look for EZ News. Enjoy the rest of your morning! I'm Penny Chen.

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