Press Release

Product placements in TV show

Productplacement from Penny Chen

Sexual predators PSA

Sexual predators from Penny Chen

I am glad that we all group members work together efficiently. The lay-out were made by me. I used photoshop to design the poster. I am thankful for two of my friends who volunteer to be my models in the lay-out. Hope I can do better and better in the future.

Copywriting

1.What kind of headline was used? A provocative and command headline

2.Was there a subhead and a slogan? No.

3.Was the visual attractive? Yes.

4.Was the overall lay-out creative? Yes.

5.Does it make the readers think? In what way? Yes, it does. This ad makes the readers think that whether they make the same mistake as the model did on the print ad or not. The blood spread on the model shows that people kill animals for getting the fur to make fur products such as clothes. It arouse the readers' sympathy and mercy toward these animals.

http://www.peta2.com/heroes/christine-dolce-forbids-fur/