Copywriting

1.What kind of headline was used? A provocative and command headline

2.Was there a subhead and a slogan? No.

3.Was the visual attractive? Yes.

4.Was the overall lay-out creative? Yes.

5.Does it make the readers think? In what way? Yes, it does. This ad makes the readers think that whether they make the same mistake as the model did on the print ad or not. The blood spread on the model shows that people kill animals for getting the fur to make fur products such as clothes. It arouse the readers' sympathy and mercy toward these animals.

http://www.peta2.com/heroes/christine-dolce-forbids-fur/